Data Figure agency issued Longtu have taken
　　Last year, a number of key urban land market is gradually warming trend into 2014, the country's major urban housing market turnover began to decline, the sales market gradually become dull, but the enthusiasm was still in the land market continues, as at present , Beijing in January of more than 38 billion land premium. The industry believes that the land market prices remain at high levels, expected future market will have a brand room rate for high-quality land battle.
　　According to 2013 national real estate development and sales of the National Bureau of Statistics show that in 2013, the purchase of real estate development business area of ??388.14 million square meters of land, an increase of 8.8% over the previous year, the growth rate down 1.1 over 1-11 months percentage points; land transaction price of 991.8 billion yuan, an increase of 33.9%, the growth rate increased 2.4 percentage points.
　　Shanghai E-House Research analysis, in 2013 the overall national land market activity, land purchase price hit a record high. Although the Department of Homeland year ban requires a king, but housing prices get unabated, while some local governments to acquire land premium actively introduce some quality plots, active competition in the market has resulted in high premium phenomenon constantly emerge, and promote the Land prices continue to rise.
　　Spring Festival is approaching, with the goal of determining the New Year, the major expansion of housing prices in the scale of deregulation. In the first-tier cities are still very strong demand for the moment, since opening in 2014, Beijing, Shanghai and other cities to get to the competition is fierce.
　　1 20 March, Beijing land reserve center the whole website, onapartment shanghai Januaryrent apartment shanghai 17 tender to sell the two plots to 3.38 billion has been successful transfer. Among them, Beijing Vanke Co., Ltd and Beijing Real Estate Development Co., Ltd. and the Commonwealth of five to 377 million yuan bid Shunyi New 28 blocks SY00-0028-0020 block premium rate of 47.3%. Under the first agricultural groups Beijing Real Estate Development Co., Ltd. Tung Chau bid to 3 billion yuan, Chaoyang District, types of residential land Cuigezhuang Laiguangying North Road.
　　So far, Beijing in January to sell the business land has reached 19, with a total gross premium of more than 38 billion yuan.
　　Shanghai in January of land premium income is also quite good, with policy advice Research Department data show that in January just before the 16 days have been gains 7.0 billion, in addition, before the Spring Festival, Shanghai land market in 2014 ushered in the first piece Heavy homestead, the Zhabei district Central nearly 100,000 square meters, the highest bid 4.77 billion yuan starting pure residential land market, sell or give the land of the New Year to a "good start", is expected to become the 2014 Shanghai "tens of billions the king. " Thus, Shanghai in January of land premium income will be at least 17 billion yuan.
　　The fiery talk about the impact of future land market prices, Beijing Centaline Dawei, chieshanghai apartmentsf analyst pointed out last October from around the introduction of regulatory upgrade policy does to a certain extent affected the market in the fourth quarter of last year, but because of the No effective measures to supply the future market trend is still very difficult to appear to change, prices will continue to rise. "From just past the first half of January 2014 to see the land market prices still high, long-term mechanism established in 2014 has been very urgent, the property does not change the tone repeatedly repeatedly rise expected in the future may be getting smaller and smaller soft landing . "
　　director of research with policy advice Hongwei think, speaking for the first-tier cities, even in 2014 in Beijing, Shanghai and other cities, housing land plans to add 20% -30% and all transfer is completed, commercial housing supply will continue to be scarce, therefore, market background, first-tier cities due to the "people will be less" objective characteristics, continued tight supply and demand, housing prices are expected to continue to lead the brand for high-quality land battle, brand enterprises layout strategies resulting in a second-tier urban land market is bound to once again hot.